KU Skydive

Less people each year are joining university skydive clubs. As an extreme sport, it needs an extreme recruitment method...In the form of the trusty leaf blower!

Each member that signs up gets a skydive simulation (a leaf blower to the face) and portrait. The photo gets captioned by the student and then they can upload it to their social media.

The collection of portraits are then used across the print and digital advertising throughout the year.