Create a paid social media campaign to promote the brand new show Jon Richardson Ultimate worrier. A show where you get to see the extent of his worries.
To help get the viewer into Jon's mindset we targeted the creative at people with specific interests. In light of the Facebook data news Jon let the audience know what Facebook interests they have and how worrying it is that he knows that.
A contextual peice of creative was also created for a wider generic audience. As Jon is inside you screen he can see how dirty it is. So, he decided to clean it for you.